Neulīse is a concept for a campaign designed to raise awareness and provide assistance for victims of sex trafficking. Social media posts, magazine spreads, and other forms of public-facing outreach serve in the capacity of awareness-raising, while mall pop-ups provide free samples of beauty products with information for victims hidden within the samples. It was completed with a group of fellow students.
Above: Identity System
Left: Mall Pop-Up
Below: Packaging
Compact
Cream
Above-Left: Magazine Ad Spread; Right: Social Media Post